2014-04-30 07:00Press release


Celebrating record visitor numbers of more than 350,000 since opening its doors one year ago, ABBA The Museum is proud to present new exhibits in the ‘Mamma Mia!’ room at the museum, premiering on May 7, 2014. Free entrance for visitors dressed up as ABBA on the opening day.

On May 7, ABBA The Museum and The Swedish Music Hall of Fame will celebrate its first year of operation.

Selected by the Global Trip Award 2013 as one of the top 3 tourist attractions in Sweden, the museum continues to be a tremendous success, with more than 350,000 visitors in its opening year.

“We knew that the museum would be an interesting attraction at Djurgården, among all the other great destinations around us. But we couldn’t possibly have dreamed that we would attract so many visitors in such a short time,” said Mattias Hansson, CEO, ABBA The Museum.

The story of ABBA cannot be told without mentioning the fabulous reincarnation of the ABBA legacy; the musical ‘Mamma Mia!’, which premiered in London in 1999 and is now celebrating 15 successful years this year. Seen by more than 54 million in over 400 cities worldwide, Mamma Mia! is the 9th longest running show in Broadway history. Mamma Mia! The Movie starring Meryl Streep and Pierce Brosnan is the highest grossing live action musical film of all time.

Paying tribute to this incredible track record, ABBA The Museum is now displaying new ‘Mamma Mia!’ exhibits, featuring the three original Donna & The Dynamos costumes from London production. Visitors can also view the scene Does Your Mother Know, based on original props from the Stockholm production in 2005.

“Many of our visitors grew up with ABBA, later introducing them to their children through Mamma Mia!,” says curator Ingmarie Halling. “With the Mamma Mia! set design now in place, it feels like we have added a much requested missing link for our visitors.”  

The new display will premiere on May 7, in celebration of the museum’s one year anniversary and all visitors are invited to dress up like ABBA, with free entrance for those who do!

Fast facts: ABBA The Museum/Swedish Music Hall of Fame
ABBA The Museum opened May 7, 2013 and is located in the newly built Swedish Music Hall of Fame, between Liljevalchs and Gröna Lund on the beautiful island of Djurgården in Stockholm. ABBA is one of the world's most successful music groups with over 380 million records sold worldwide. The CD ABBA Gold is one of the most sold CD ever in United Kingdom with over 29 millions sold copies. ABBA The Museum presents an overview of the group, from ABBA’s formation in the early '70s, the breakthrough with Waterloo in 1974, the major world tours, to the pause in 1982.

The exhibition ‘The History of Swedish Popular Music,’ features Swedish popular music from the early ‘20s to today, presenting artists such as Roxette, Robyn, Avicii, Entombed and First Aid Kit among others.

The building is also home to the Melody Hotel & Restaurant, a boutique hotel with 48 rooms and a fine-dining restaurant.

Tickets can be purchased at abbathemuseum.com

Hotel reservation can be made at www.melody.se

To read more about Mamma Mia! or book a ticket, please check www.mamma-mia.com

Press contact
ABBA The Museum: press@abbathemuseum.com, +46 (0) 73 934 35 05

Hours of operation
Open daily 10am – 8pm

Adults: SEK 195

Free entrance for children up to 7 years of age.

Special rates for children between the ages of 7-15. Family tickets are also available.

Book your tickets at www.abbathemuseum.com

Stay updated at www.facebook.com/abbathemuseum

Djurgårdsvägen 68, Djurgården, Stockholm


About ABBA The Museum

ABBA is one of the most successful pop groups of all time, having sold more than 380 million albums. At ABBA The Museum you can experience the band’s history, while taking part in it too by trying on virtual ABBA stage costumes, singing in the Polar Studio or mixing original music. You can also get up on stage with ABBA avatars and become the fifth member of ABBA. Your admission ticket has a QR code, which you can scan to activate the interactive features in the exhibition. You can also choose to save your visit, allowing you to download your material from our website and relive your visit when you get home. Enhance your museum experience with our unique Audioguide, featuring Agnetha, Benny, Björn and Frida narrating stories from their career. Our latest addition to the museum is “Arrival The Experience”, a virtual helicopter ride from ABBA The Museum out to the island of Viggsö in the Stockholm archipelago, where all the music magic started! Walk In. Dance Out.


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