2014-06-18 06:50Press release

ABBA The Museum expands – now with extra room at sea.

In collaboration with Strömma, ABBA The Museum is starting a brand new sightseeing tour about ABBA. The boat tour, ABBA The Museum/Boat Tour, runs daily from Strömkajen and ends at Allmänna Gränd, around 200 metres from ABBA The Museum.

During the 50 minute boat trip around the scenic island of Djurgården, the tour visits several places linked to the pop group, while guests listen to stories, funny anecdotes and many well-known ABBA songs. The tour is offered in English and Swedish.

The tour is a collaboration between Strömma and ABBA The Museum and ties into the same storytelling approach featured at ABBA The Museum but in sightseeing format. The tour manuscript is written and narrated by Ingmarie Halling, curator at ABBA The Museum, in the spotlight right now with her book “ABBA – The Backstage Stories.”

“ABBA’s music has played an important role in people’s lives around the world and I believe there is great interest among visitors, from both Sweden and abroad, for this type of sightseeing tour in Stockholm. This new collaboration with ABBA The Museum opens up an exciting opportunity to combine our experience of quality sightseeing tours with their compelling story about ABBA,” said Oscar Carheden, COO of Strömma’s sightseeing operations in Sweden.

“Boating, listening to the story of ABBA and hearing their amazing music is naturally a wonderful Stockholm experience for all – fans, tourists and those of us who live here. We see the boat tour as an extra room for our museum – but at sea! It is a good fit since there is a strong connection between boating, Djurgården and ABBA,” said Catarina Falkenhav, COO of ABBA The Museum.

For more information please contact:

Oscar Carheden, COO, Strömma/Stockholm Sightseeing, +46 (0) 708 947 600

Catarina Falkenhav, COO, ABBA The Museum +46 (0) 733 60 31 17

ABBA The Museum and the Swedish Music Hall of fame opened in May 2013, recently celebrating its first year of operations with record visitor numbers. In just 12 months the museum has welcomed over 380,000 visitors, the majority from abroad. Furthermore, during the year the museum was named as one of the top three destinations in Sweden by Global Trip Award 2013, www.turistgalan.se

Welcome to an interactive journey through one of music history’s most successful careers. As a visitor, you will experience the feeling of being the fifth ABBA member. Sing and dance to your favourite songs and share your ABBA experience online with friends and acquaintances. With our audio guide, listen to Agnetha, Benny, Björn and Frida’s own stories and personal recollections from ABBA’s fantastic career. ABBA The Museum is a part of the Swedish Music Hall of Fame. Book tickets at abbathemuseum.com

Strömma Turism & Sjöfart AB is one of the Nordic region’s largest experience companies, with a focus on tours by boat and bus as well as mountain activities. We create experiences that provide memories for a lifetime. The company has operations in Stockholm, Gothenburg, Malmö, Oslo, Christiansand, Hemavan, Helsinki and -Copenhagen under well-known brands such as Strömma Kanalbolaget, Stockholm Sightseeing, Canal Tours Copenhagen, Paddanbåtarna, Rederi Göta Kanal, Panorama Sightseeing, Open Top Tours, Interbus and Hemavan Tärnaby. Read more at www.stromma.se

Guided in 2 languages, English and Swedish. The boat tour takes about 50 minutes. Boat ticket SEK 195. Children 6-11 yrs SEK 95, 0-5 yrs Free. Combined ticket with boat tour and entrance to ABBA the Museum, SEK 390. Daily June 6 - Aug 24 at Strömkajen 11am, 12pm and 1pm. Tickets can be bought at Strömma.se/abba, Ticket Booth at Strömma and at ABBA The Museum.

About ABBA The Museum

ABBA is one of the most successful pop groups of all time, having sold more than 380 million albums. At ABBA The Museum you can experience the band’s history, while taking part in it too by trying on virtual ABBA stage costumes, singing in the Polar Studio or mixing original music. You can also get up on stage with ABBA avatars and become the fifth member of ABBA. Your admission ticket has a QR code, which you can scan to activate the interactive features in the exhibition. You can also choose to save your visit, allowing you to download your material from our website and relive your visit when you get home. Enhance your museum experience with our unique Audioguide, featuring Agnetha, Benny, Björn and Frida narrating stories from their career. Our latest addition to the museum is “Arrival The Experience”, a virtual helicopter ride from ABBA The Museum out to the island of Viggsö in the Stockholm archipelago, where all the music magic started! Walk In. Dance Out.


Marketing Coordinator
Helena Mattsson