2018-05-07 14:52Press release

ABBA THE MUSEUM OPENS A NEW PERMANENT EXHIBITION!

FOLLOW THE STORY OF THE MEMBERS FROM 1982 UNTIL THE PRESENT DAY – THE NEW EXHIBITION OPENS TO THE PUBLIC ON MAY 8th 2018!

#ABBATheMuseum #PopHouseStockholm

36 years have passed since Sweden's most successful music export stopped playing together, but these days their songs are listened to more than ever before. ABBA The Museum celebrates its 5th anniversary in 2018 and is marking the occasion by opening a new interactive exhibition with 15 new attractions.

The new exhibition at ABBA The Museum begins with a film produced by Jonas Åkerlund, with material from all four members' own projects from 1982 until the present day. The various attractions include the Chess display (where visitors can try their hand at conducting the Gothenburg Symphony Orchestra in an interactive experience to the score of Chess or One Night In Bangkok), the Mamma Mia! display (where visitors can virtually help Donna paint a door and window shutters), and the BAO display (where visitors can dance to the Benny Anderssons Orkester as it is projected on the wall). The exhibition also features special displays dedicated to the careers and solo projects of the four members after 1982, with video clips, live performances and newly recorded interviews.

- "We depict the musicals, solo albums and films through the use of both digital and analogue techniques. In true ABBA The Museum style we create imaginative settings and tell the story with exciting interactivity," says Ingmarie Halling, Creative Director/Curator, ABBA The Museum.
- "Some music never dies – it multiplies, is the best way to sum up the new interactive exhibition, which will be an important complement to the existing attractions at ABBA The Museum. The pop sensation that was ABBA remains a never-ending source of musical inspiration, and it is only right that we have a permanent exhibition dedicated to the worldwide achievements of the band's members. This exhibition will provide a huge boost, not only for the museum itself, but for the whole of Djurgården as a tourist attraction in Stockholm. I heartily welcome visitors from all corners of the globe to ABBA The Museum on May 8th 2018," says Mattias Tengblad, Managing Director and Group CEO, ABBA The Museum at POP House Stockholm.

INTRO FILM – Jonas Åkerlund has produced a new film! It signals the start of the new exhibition. Visitors get to enjoy a 4-minute-long film with material from all four members' own projects from 1982 until the present day.

THE AIRPORT – Visitors get to go through a gate at Arlanda airport that symbolises when the four band members flew to London for a record release that would turn out to be their last such release together as ABBA.

CHESS – The Conductor, an interactive experience. A chance to try one's hand as a conductor to the score of the musical pieces Chess and One Night In Bangkok. The points are saved on the ticket.

LYRICS – On two walls in the exhibition we focus on lyric writing in general and Björn Ulvaeus in particular. This attraction includes interviews with Kristina Lugn and Marie Nilsson from Ainbusk Singers, who discuss their views on writing lyrics.

BAO – A dance floor where visitors can experience, and dance to, the Benny Anderssons Orkester as it is projected on one of the walls.

FRIDA AND AGNETHA – Two ”houses” dedicated to Frida and Agnetha and their solo projects and careers after 1982. This attraction includes clips from music videos, live performances and interviews as well as original clothes etc.

KRISTINA FROM DUVEMÅLA – Original objects from the 1995 production of Kristina Från Duvemåla, including the stove that is the centrepiece of the room. This attraction also allows visitors to see and listen to songs from the musical.

QUIZ – A chance for visitors to test their knowledge about the four members and their respective projects after 1982.

BJÖRN AND BENNY – An attraction dedicated to Björn and Benny's own projects, including newly recorded interviews and press clips from their various adventures.

MAMMA MIA! – An attraction that provides visitors with the experience of virtually painting a door and window shutters on Donna's house - Help Donna fix the house. Other features include video clips from both Mamma Mia! films, behind-the-scenes material and original clothes. Adjacent to this attraction there is also a display of the original model for Mamma Mia! The Party that was made by Bengt Fröderberg and Anna Söderberg.

MIXBOX – A chance for visitors to mix music by using various pre-recorded soundtracks.

SING-ALONG WITH KALLE MORAEUS – This attraction provides an opportunity to interact with Kalle Moraeus and Göran Arnberg from BAO. Visitors are also invited to sing along when they perform Thank You For The Music!

LISTENING STATIONS – A chance to listen to all the music created by the four members after 1982.

For interview requests, press images or further information, please contact:

Stephanie G. Bonn, Zap PR Telephone: +46 (0)8 661 11 75 Mobile: +46 (0)70 77 56 110 Email: stephanie@zap-pr.com

About ABBA The Museum
SOME MUSIC NEVER DIES - IT MULTIPLIES, ABBA is one of the world's most successful pop groups having sold more than 380 million albums. ABBA The Museum is more than just a normal museum - it is a place where you can really be part of the group's success story and experience the feeling of being the fifth band member. Get up on stage with ABBA, sing karaoke in the Polar Studio and dance in a music video. ABBA's spectacular outfits, gold records, original items and much more are also on show.

You are welcome to take a look at: www.abbathemuseum.com

About POP HOUSE
POP HOUSE is located on the island of Djurgården in the heart of Stockholm, at a convenient distance from the city centre and Gamla Stan. In addition to ABBA The Museum, the building also houses a hotel, exhibitions about pop music, a restaurant & bar and a popular shop. The newly built Glashuset contains exciting new elements, including the possibility of live music. Welcome to POP HOUSE – the beating heart of Swedish music.

Please visit the website to find out more: www.pophouse.se

About Cirkus
Cirkus at Royal Djurgården was opened on 25 May 1892 to host the major circus companies of the time. Through the years Cirkus has become a general event centre with concerts, conferences and TV recordings, but above all else it plays host to theatre, musicals and shows. On 15 October 2015 Skandiascenen, a newly constructed building with a stage on two levels, was opened next to Cirkus in collaboration with Skandia. Cirkus is above all else an arena for large-scale musicals. and Benny Andersson's and Björn Ulvaeus' Swedish productions have been performed here. Kristina from Duvemåla, which was seen by over a million visitors in Sweden, had its Stockholm season here, CHESS was performed for more than 500,000 theatregoers during 2002/2003, and the mega success MAMMA MIA! had its premiere at Cirkus in February 2005 and had been seen by audiences totalling more than 800,000 as of January 2007.

Please visit the website for more information: www.cirkus.se

About ABBA The Museum

ABBA is one of the most successful pop groups of all time, having sold more than 380 million albums. At ABBA The Museum you can experience the band’s history, while taking part in it too by trying on virtual ABBA stage costumes, singing in the Polar Studio or mixing original music. You can also get up on stage with ABBA avatars and become the fifth member of ABBA. Your admission ticket has a QR code, which you can scan to activate the interactive features in the exhibition. You can also choose to save your visit, allowing you to download your material from our website and relive your visit when you get home. Enhance your museum experience with our unique Audioguide, featuring Agnetha, Benny, Björn and Frida narrating stories from their career. Our latest addition to the museum is “Arrival The Experience”, a virtual helicopter ride from ABBA The Museum out to the island of Viggsö in the Stockholm archipelago, where all the music magic started! Walk In. Dance Out.