2019-04-04 14:59Press release


ABBA The Museum proudly presents a new interactive exhibition – Mamma Mia! Behind The Movie Magic. The exhibition will show props, costumes including Meryl Streep’s famous dungarees, Stellan Skarsgård’s disco outfit and Lily James’s jeans, drawings and more from behind and in front of the camera.

Ingmarie Halling, designer of ABBA The Museum’s exhibitions and Björn Ulvaeus are the instigators of the new exhibition about Mamma Mia! (2008) and Mamma Mia! Here We Go Again (2018). The idea is to show the work behind the films – Who was in the cast? Where were they filmed? Which technology was used? These are just some of the many questions that the exhibition answers.

In collaboration with the global producer of Mamma Mia!, Judy Craymer and Universal Pictures in Los Angeles, ABBA The Museum has received access to props and film clips never before shown in Sweden.

  • -  The new exhibition will tell the story behind the films in the same humorous and intimate way as we talk about ABBA at the museum.
    The exhibition will give visitors a look behind the camera lens using pictures, film clips, props, scenography and costumes, and of course interviews with the participants, says Ingmarie Halling, Creative Director ABBA The Museum.

  • -  It’s very exciting that we have been asked to collaborate with ABBA The Museum in Stockholm to display some of the ‘behind the scenes’ moments from the studio sets and on location, and show a glimpse at how we created the Greek Idyll for both the first and second movies, together with the iconic costumes worn by our leading cast, including Meryl Streep and Pierce Brosnan, says Judy Craymer.

    In Mamma Mia! films, music plays a crucial role. Everything is built on ABBA’s treasure trove of songs and the exhibition will include clips from recording sessions at Benny Andersson’s studio in Stockholm, where Swedish musicians recorded the backing tracks for the film score.

    Mamma Mia! Behind The Movie Magic opens on Saturday, 6 April 2019. The exhibition runs at ABBA The Museum in Stockholm until April 2020.

    For interview requests, press images and further information, please contact:

    Stephanie G. Bonn, Zap PR Telephone: +46 (0)8 661 11 75 Mobile: +46 (0)70 77 56 110 Email: Stephanie@zap-pr.com

About ABBA The Museum

WALK IN, DANCE OUT – ABBA is one of the world’s most successful pop groups, selling over 380 million albums. ABBA The Museum is more than a regular museum, it is a place where you can be part of the success story and experience the feeling of being the fifth member of the band. Stand on the stage with ABBA, sing karaoke in the Polar Studio and dance in the music video. You will also find ABBA’s spectacular stage costumes, gold discs, original keepsakes and much more.

Please visit: www.abbathemuseum.com

About Pop House

Pop House is in Djurgården in the centre of Stockholm, a comfortable distance from Stockholm City and Gamla Stan (Old Town). In addition to ABBA The Museum, the building also hosts hotels, exhibitions about pop music, restaurants & bars, as well as a popular shop. The newly-built Glass House presents exciting new opportunities, such as the possibility of live music. Welcome to Pop House – at the heart of Swedish music.

Please visit: www.pophouse.se

About ABBA The Museum

ABBA is one of the most successful pop groups of all time, having sold more than 380 million albums. At ABBA The Museum you can experience the band’s history, while taking part in it too by trying on virtual ABBA stage costumes, singing in the Polar Studio or mixing original music. You can also get up on stage with ABBA avatars and become the fifth member of ABBA. Your admission ticket has a QR code, which you can scan to activate the interactive features in the exhibition. You can also choose to save your visit, allowing you to download your material from our website and relive your visit when you get home. Enhance your museum experience with our unique Audioguide, featuring Agnetha, Benny, Björn and Frida narrating stories from their career. Our latest addition to the museum is “Arrival The Experience”, a virtual helicopter ride from ABBA The Museum out to the island of Viggsö in the Stockholm archipelago, where all the music magic started! Walk In. Dance Out.


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