2014-12-18 15:50Press release

Björn Ulvaeus acquires property that houses ABBA The Museum/Swedish Music Hall of Fame on Djurgården in Stockholm

Kopparnäset AB, Qarlbo AB and 2try AB have acquired the property Konsthallen 2 at Djurgårdsvägen 68 in Stockholm from Rotaria AB, and will assume ownership on January 29, 2015.

“The building has been on the market for some time,” said Björn Ulvaeus. “To ensure a stable, long- term property owner that understands the operations of the Swedish Music Hall of Fame and ABBA the Museum, I decided to go in as part-owner together with Conni Jonsson and Pelle Lindberg who will contribute invaluable hotel and restaurant knowhow along with financial strength and creativity. Our goal is to further develop the vision of a House of Music in Stockholm.”

The address also houses the popular Melody Hotel, with 49 rooms and a restaurant and event operations. The courtyard facing Djurgårdsvägen is a vibrant gathering spot for visitors from around the world, particularly in the summer time with an outdoor bar, restaurant, live concerts and events. All involved parties view the acquisition as a strong reinforcement of the property’s overall offering.

“Naturally, we welcome the fact that world-renowned songwriter Björn Ulvaeus is going to be our landlord. This considerably strengthens the potential of developing the address into Scandinavia’s leading destination and attraction for pop music, now finally accepted as a bona fide form of culture,” said Monica Ekmark, Chair of the Musikskattens Hus foundation and the Swedish Music Hall of Fame, one of the tenants.

News updates from Djurgårdsvägen 68 will be presented on a regular basis throughout 2015. Make sure to follow our news releases by subscribing to our news service at MyNewsdesk.com.


ABBA The Museum
Catarina Falkenhav
E: catarina@abbathemuseum.com C: +46-733 60 31 17


ABBA The Museum/Swedish Music Hall of Fame opened on May 7, 2013 and is located on Djurgården, between Liljevalchs and Gröna Lund. ABBA is one of the world’s most successful bands, with over 380 million albums sold worldwide. ABBA The Museum presents a complete picture of the group, from when ABBA was formed in the early 70s, through the breakthrough with Waterloo in 1974, on their major world tours, up to the pause in 1982. ABBA The Museum is an interactive experience, in which you can audition to become the fifth member of ABBA. Sing, dance and interact or simply watch and listen. In our unique audio guide ABBA members tell the whole story from beginning to end. ABBA The Museum is a part of the Swedish Music Hall of Fame. The Swedish Music Hall of Fame is part of an active and dynamic cultural life, enabling visitors from Sweden and abroad to share in the ever-evolving cultural heritage of Swedish extensive music tradition. The building also houses the Swedish Popular Music exhibition, which presents over 400 Swedish artists from the 1920s to today, as well as the Swedish Hall of Fame, which inducts Swedish pop music legends on an annual basis. Buying a ticket gives you access to all exhibitions in the building. Modern pop culture history at the highest international level. Since opening, the museum has welcomed over 500,000 visitors. Tickets can be purchased at abbathemuseum.com and at ABBA The Museum’s ticket partner SJ, at www.sj.se.


About ABBA The Museum

ABBA is one of the most successful pop groups of all time, having sold more than 380 million albums. At ABBA The Museum you can experience the band’s history, while taking part in it too by trying on virtual ABBA stage costumes, singing in the Polar Studio or mixing original music. You can also get up on stage with ABBA avatars and become the fifth member of ABBA. Your admission ticket has a QR code, which you can scan to activate the interactive features in the exhibition. You can also choose to save your visit, allowing you to download your material from our website and relive your visit when you get home. Enhance your museum experience with our unique Audioguide, featuring Agnetha, Benny, Björn and Frida narrating stories from their career. Our latest addition to the museum is “Arrival The Experience”, a virtual helicopter ride from ABBA The Museum out to the island of Viggsö in the Stockholm archipelago, where all the music magic started! Walk In. Dance Out.